WENATCHEE, WA - The Washington Winegrowers Association today announced a
leadership transition, naming Sara Higgins as Interim Executive Director following the
announced departure of Colleen Frei.
Sara Higgins, who has been an integral part of the Washington Winegrowers
Association for over a decade, will step into the interim executive role. Most recently
serving as Assistant Executive Director, Higgins has extensive experience from her
position as CEO of 501 Consultants, the long-standing management partner of the
association.
For over 30 years, 501 Consultants has managed the Washington Winegrowers
Association's critical operations, including membership services, advocacy, budgets,
marketing, education, webinars, and professional development programs. Higgins's
deep understanding of the organization's mission and operations positions her well to
lead during this transition.
"We are confident in Sara's ability to continue the strong work of the Washington
Winegrowers Association," said Dustin Tobin, Board President. "Her 15 years of
experience and commitment to our industry will ensure continued success and support
for Washington's winegrowers."
Colleen Frei, who is departing from 501 Consultants, has been a valued leader in the
organization. Her contributions have been significant in advancing the association's
goals, advocacy, and supporting the Washington wine industry.

The Washington Winegrowers Association remains committed to serving its members
and supporting the continued growth and success of Washington's wine industry.
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About Washington Winegrowers Association
The Washington Winegrowers Association is dedicated to supporting and advancing the
interests of Washington's wine industry through advocacy, education, and professional
development. Learn more at www.wawinegrowers.com
Media Requests: Please contact Jennifer Bushong, Marketing, Washington
Winegrowers at 509.433.4488. marketing@wawinegrowers.com or
info@jbemarketinggroup.com