2018 Convention Program

2018 CONVENTION PROGRAM

 CLICK HERE FOR THE ONLINE 2018

 

PROGRAM

Session Highlights

 

TUESDAY SESSIONS

 

GET THE DIRT ON NEMATODES

Tuesday, February 6

8:00am-11:30pm

Arena Floor, Toyota Center

 

Sponsor: Wilbur Ellis

 

With the industry aging and vineyards undergoing replant, nematodes are of concern. This concern is exacerbated by the fact that the industry prefers own-rooted vines and the nematode species affecting Washington vineyards are different than those present in other major grape-growing regions. In this session, participants will explore the role that nematodes have on winegrape production; learn about the impact of management tactics including soil fumigation, rootstocks and vine selection, monitoring, and nematicides; observe nematodes and their interaction with a grape root system; and learn about appropriate sampling techniques.   

 

Audience: Vineyard managers, vineyard consultants, and those involved with management decisions

Welcome and Introductions

Session Managers          

Inga Zasada

Nematologist

USDA-ARS |Corvallis, OR

 

Michelle Moyer

Statewide Viticulture Extension Specialist

WSU-IAREC | Prosser, WA

 

Plant-Parasitic Nematodes on Winegrapes: A British Columbia Perspective

Tom Forge

Research Soil Ecologist

Agriculture and Agri-Food Canada | Summerland, B.C. Canada

 

Nematode Management: A California Perspective

Andreas Westphal

Assistant CE Specialist/Assistant Nematologist

Department of Nematology, University of California Riverside | Parlier, CA

 

Updates on Grapevine Nematology Research in Washington

Katherine East

Graduate Research Assistant

Washington State University | Prosser, WA

 

How Soil Health Can Impact Vine Development and Nematode Feeding

Tom Forge

 

Current Status of Fumigants and Regulations in Washington

Tom Hoffmann

Area Manager - Columbia Basin

WSDA Pesticide Management Division | Moses Lake, WA

 

Education Stations

Michelle Moyer

Inga Zasada

 

RED WINEMAKING: WHAT’S NEW                          

Tuesday, February 6

8:00am-11:30am

Room C-D, Convention Center

 

There are as many ways to make red wine as there are winemakers; however, winemakers all face similar issues. This session discusses the old and the new; from extended maceration and oxygen management to old world ancient vessels and the many ways to use SO2. Discussions from both craft winemaking and production wineries alike.

 

Audience: Winemakers in production or craft winemaking, enologists, cellar workers, tasting room staff, sommeliers, wine educators, the wine-curious

 

Welcome and Introductions

Session Manager

Rachel Horn

Winemaker/Owner

AniChe Cellars | Underwood, WA

 

Extended Maceration

Darren Michaels

Winemaker

Laffort USA and Tetrahedron Wines | Lyle, WA

 

Oxygen Management

Nicolas Quille

General Manager and Head Winemaker

Pacific Rim Winemakers| Portland, OR

 

Vessels, Wine Grenade

Andrew Beckham

Owner/Winemaker

Beckham Estate Vineyard | Sherwood, OR

 

S02 Debate

Talia Hammond

Winemaker

AniChe Cellars | Underwood, WA

 

Panel Discussion on SO2: High or Low?

 

WHEN VITICULTURE MATTERS TO WINEMAKING

CUANDO LA VITICULTURA IMPORTA PARA LA ELABORACIÓN DEL VINO

 

Tuesday, February 6

9am-4pm

Room G-H, Convention Center

 

Sponsor: Ste. Michelle Wine Estates

 

This session aims to emphasize that the factors influencing wine start in the vineyard.  Discussion will focus on how site selection, canopy management, and irrigation practices play an important role in the on the final product of our industry.  Factors like supply chain and a satisfied labor force will be considered.  The session will also dive into the topic of grafting.    

 

Audience (Público objetivo): Spanish speaking mid-level managers (Gerentes de nivel medio de habla hispana)

 

Welcome and Introductions

Bienvenida e introducciones

 

Session Manager

Leo Garcia

Latino Agriculture Education Program Co-director

Wenatchee Valley College | Wenatchee, WA

 

WELCOME

Vicky Scharlau

Executive Director

Washington Winegrowers | Cashmere, WA

 

Understanding the Supply Chain: From Grapes to Glass

Entendiendo la cadena de suministro: De las uvas a la copa

Jose Flores

Winemaker

Kiona Vineyards and Winery | Benton City, WA

 

Plant Source (original and grafted) and Quality

Fuente de la planta (original e injertado) y calidad

Scott Harper

Director, Clean Plant Center Northwest

Washington State University | Prosser, WA

 

Grafting Case Studies

Naidu Rayapati

Associate Professor (Virology)
Washington State University | Pullman,WA

First Year Management of Field Grafted Vines

Ensayos de injertos de campo

Speaker TBA 

Field Grafting: The Economics

Economía del injerto del campo

Trent Ball

Vineyard & Winery Technology Program, Chair

Yakima Valley College | Grandview, WA

 

12:00pm:  LUNCH ON THE TRADE SHOW FLOOR

ALMUERZO EN LA SALA DEL TRADE SHOW

 

1:30pm:  Reconvene and Introductions by Session Manager

Reunirse de nuevo e introducciones por el gerente de la sesión

Leo Garcia

 

Site Selection for Canopy Management to Wine

Desde la selección del sitio para la gestión del dosel al vino

Ramon Esparza

Owner

Banek Winegrower Management | Milton-Freewater, OR

 

Impact of Irrigation Practices on Wine

Desde la irrigación al vino

James Harbertson

Associate Professor of Enology

Washington State University | Richland, WA

 

Recruitment and Retention/Benefits Packages

Reclutamiento y retención/beneficios

Francisco Sarmiento

Latino Agriculture Education Program Co-director

Wenatchee Valley College | Wenatchee, WA

 

THE BUSINESS SIDE OF YOUR TASTING ROOM    

Tuesday, February 6

9am-4pm

Rooms E-F, Convention Center

 

This session will include a follow up from last year’s tasting fee structure discussion, with updates from people who changed their system; a presentation on building a successful wine club; and a presentation on the Wine Science Center, a local asset you need to know about.

 

Audience: Winery owners, tasting room managers and tasting room staff

 

Welcome and Introductions

Session Manager

April Reddout

Wine Program Director  

Walter Clore Center | Prosser, WA

 

Direct to Consumer Insights

Videocast from Silicon Valley Bank

Take Aways and Washington Centric Discussion

Rob McMillan

EVP & Founder

Silicon Valley Bank | St. Helena, CA

 

Tips for a Successful Wine Club

Rachel Mercer

Consumer Support Director

Mercer Wine Estates | Prosser, WA

 

11:45am:  Lunch on Trade Show Floor

 

12:20pm:  World Class Research in Our Own Backyard:  The Wine Science Center

Kaury Balcom

WSU V&E PR & Communications Coordinator

Washington State University | Richland, WA

 

Tasting Fee Structure—Continuing the Discussion

Moderator:  Shae Frichette

Co-Owner/Business Manager

Frichette Winery| Benton City, WA

 

Stacie Hamilton

Owner

Hamilton Cellars | Benton City, WA

 

Kelly Hightower

Owner/Winemaker

Hightower Cellars | Benton City, WA

 

Mitzi Hadley

Tasting Room Lead

Walter Clore Wine and Culinary Center | Prosser, WA

 

Affinity Bias

Marilyn Hawkins

Principal

Hawkins & Company PR | Walla Walla, WA

 

Lessons from a Global Perspective

Mike Veseth

Editor, The Wine Economist

The Wine Economist | Tacoma, WA

 

HONOR LUNCHEON

Tuesday, February 6

11:45am-1:15pm

Arena Floor, Toyota Center

 

Sponsor: Inland Desert Nursery

 

With the industry gathered, we’ll recognize and applaud those selected by members for Grower of the Year, Industry Service, Grand Vin, and Lifetime Achievement awards. Plus, we’ll congratulate those awarded a Walter J. Clore Scholarship; and the Auction of Washington Wines presents to WSU Wine Science Center. Join us for lunch, socializing, celebration, and outstanding Washington wine!

 

This luncheon is included with Tuesday-only and Full Convention registration, but luncheon-only tickets may be purchased separately.

 

TRADE SHOW LUNCH

Tuesday, February 6

11:45am-1:15pm

Trade Show Floor, Convention Center

 

Co-Sponsors:

Northwest Farm Credit Services

ATP Group

Premier Wine Cask, Inc.

 

A walking lunch is included with your paid admission to the Trade Show. Enjoy a stop at the food and wine stations on the Trade Show floor while networking with industry leaders and service and supply providers. All stations have the same food or wine selections.  

 

HIGH-pH WINEMAKING AND ITS IMPACTS (with tasting)

Tuesday, February 6

1:30pm-3:30pm

Rooms C-D, Convention Center

 

High-pH winemaking has benefits but also comes with certain risks. How does high-pH wine impact sensory components and how do you adjust winemaking practices to make sure the wine is microbially sound? In this session we will discuss high-pH in winemaking based on vineyard practices, picking decisions, winemaking procedures, and lab analysis, as well as taste sensory changes in finished wines based on pH. Join us for a deep dive into high-pH winemaking and its impacts.

 

Audience: Winemaking staff, enologists, lab technicians, and vineyard managers who want to learn more

 

Welcome and Introductions

Session Manager

Charlie Lybecker

Winemaker

Cairdeas Winery | Chelan, WA

 

Why We Like Supple, Sexy Tannins

Charlie Lybecker

 

Sanitation: Crush Pad, Bins Cleaning, Press Cleaning

Chad Johnson

Winegrower

Dusted Valley | Walla Walla, WA

 

High-pH Effects on S02, Sanitation

Tom Collins

Assistant Professor

Washington State University | Richland, WA

Microbial Ecology Changes with pH

Thomas Henick-Kling

Viticulture & Enology Director, Professor of Enology

Washington State University | Richland, WA

 

Mouthfeel

Charlie Lybecker

 

Intentional vs. “Pick for”

Tim Donahue

Director of Winemaking

College Cellars/WWCC | Walla Walla, WA

 

Tasting

Tim Donahue

 

TRADE SHOW RECEPTION

Tuesday, February 6

3pm-5pm

Trade Show Floor, Convention Center

 

Co-Sponsors:

Northwest Farm Credit Services

ATP Group

Premier Wine Cask, Inc.

 

Another fantastic opportunity to network with service and supply providers while enjoying a glass of Washington wine! There is no cost to attend the reception; however, if you have not purchased a Convention registration, there will be a fee for wine.  

 

 

WEDNESDAY SESSIONS

 

ANNUAL MEETING

Wednesday, February 7

7:45am-8:30am

Arena Floor, Toyota Center

 

Members of the Washington Winegrowers Association are invited to a brief review of the 2017 year and the election of 2018 Board members.

 

STATE OF THE INDUSTRY

Wednesday, February 7

8:30am-11:30am

Arena Floor, Toyota Center

 

Sponsor: Port of Kennewick

 

This session will address the overarching issues impacting our industry and your business, whether in the vineyard or the winery. Hear a wrap-up of this year’s vintage and learn about grape supply and demand on a global scale plus the curious trends that will impact your grapes and wine marketing. Learn about national efforts to access research funding and get an insider’s view of the politics that impact the grape and wine industry at the federal level. Plus, we’ll hear from WSU’s President, Kirk Schulz, on his expectations for the industry. 

 

Audience: All industry members

 

Welcome and Introductions

Session Manager

Patrick Rawn

Chair | General Manager, Vineyard Operations

Washington Winegrowers | Two Mountain Winery | Zillah WA

 

The 2017 Vintage: Play by Play

Wade Wolfe

Owner

Thurston Wolfe | Prosser, WA

 

Smoke Taint

Tom Collins

Assistant Professor

Washington State University | Richland, WA

 

A Look at Global Supply & Demand

Glenn Proctor

Partner

Ciatti Company | San Rafael, CA

Policy, Politics & Wine at the Federal Level

John Aguirre

Executive Director

Winegrape Growers of America | Sacramento, CA

 

WSU and Washington Wine: A Partnership Designed to Thrive 

Kirk Schulz

President

Washington State University | Pullman, WA

Premiumization and the Battle of Land versus Brand

Mike Veseth

Editor, The Wine Economist

The Wine Economist | Tacoma, WA

 

POSTER VIEWING & ORAL PRESENTATIONS

Wednesday, February 7

12:00pm-4pm

Room C-D, Convention Center

 

Session Manager: 

Matt Halldorson

Viticulturist
Ste. Michelle Wine Estates | Prosser, WA 

Sponsor:  Washington State Wine Commission

 

A unique opportunity for networking and exchanging of ideas:  Students and researchers present cutting-edge information that can improve and enhance your day-to-day work.

 

12:00pm-4:00pm:               Poster Viewing

1:15pm:                              Refereed Poster Winners Announced

2:00pm:                              Graduate Oral Presentations (15 min/each)

 

MECHANIZATION – HOW TO

Wednesday, February 7

1:30pm-3:00pm

Room G-H, Convention Center

 

Sponsor: Davis

 

A deep-dive into mechanization: Tools for pruning, leafing, harvesting, and suckering. There will be a panel discussion on canopy and crop load management. Additionally, another panel will cover skilled labor: challenges with skilled labor/how to manage; how to train existing labor; shortages/formal training opportunities; and trainings provided through manufacturers.

 

Audience:  Growers interested in implementing labor saving mechanization tools

 

Welcome and Introductions

Session Manager

Mike Means

Director Vineyard Operations

Ste. Michelle Wine Estates | Prosser, WA 

 

Tools Available

Grant DeVries

Sales Manager

Vine Tech Equipment | Prosser, WA

 

Todd Frank

Blueline | Yakima, WA

 

Panel: Canopy and Crop Load Management, Opportunities and Limitations

Richard Hoff

Director of Viticulture

Mercer Ranches | Prosser, WA

 

Joe Cotta

Vineyard Manager - Cold Creek Vineyard

Ste. Michelle Wine Estates | Sunnyside, WA 

 

Ray McKee

Red Winemaker

Ste. Michelle Wine Estates | Paterson, WA 

 

Panel: Skilled Labor

Albert Don

Wyckoff Farms | Grandview, WA

 

Grant DeVries

Sales Manager

Vine Tech Equipment | Prosser, WA

 

Richard Hoff

Director of Viticulture

Mercer Ranches | Prosser, WA

 

Mike McLaren

Equipment Supervisor/Mechanic

Canoe Ridge SMWE | Paterson, WA 

 

ALIGNING HIRING EXPECTATIONS

Wednesday, February 7

2pm-4pm

Room E-F, Convention Center

 

What should students expect when job hunting and starting in an entry level position? What should employers expect and communicate when recruiting? How can you improve your approach to the process of hiring and being hired? Plus, spend some time at this session networking with prospective employers/employees. 

 

This session is free to attend. It does not require Convention registration. 

 

Audience: Grower and winery hiring managers; HR personnel and higher education students in viticulture, enology, and wine-related programs

 

Welcome and Introductions

Session Manager

Jennifer Haun

Enologist

Chateau Ste. Michelle | Paterson, WA

 

Clarifying Misconceptions

Tim Donahue

Director of Winemaking

College Cellars/WWCC | Walla Walla, WA

 

Identifying and Accurately Communicating Hiring Needs

Jenni Sandstrom

Clinical Assistant Professor

Washington State University | Pullman, WA

 

Interpreting Job Postings and Internships

Becca De Kleine

Assistant Manager and Winemaker

Four Feathers Wine Estates | Prosser, WA

 

Best Practices for Breaking into the Industry

Victor Palencia

Director of Winemaking Operations

J&S Crushing/JPJ Family Enterprises | Quincy, WA

 

Sadie Drury

Manager

Seven Hills Vineyard | Milton-Freewater, OR

 

Prospective Employer/Employee Networking

 

WWIF PARTY + AUCTION

Wednesday, February 7

5:00pm-10:00pm

Arena Floor, Toyota Center

 

Join over 350 Washington wine industry movers and shakers to raise a glass (and some money!) for the future of Washington wine at the Washington Wine Industry Foundation’s annual Party + Auction! Attendees will enjoy dinner, hosted wine from some of Washington’s premier wineries, fantastic live and silent auctions, great entertainment, and rubbing shoulders with the industry’s finest—all while supporting the foundation’s work crafting sustainable solutions to meet our industry’s greatest needs.

 

THURSDAY SESSIONS

 

REGULATIONS – FROM TTB TO FDA

Thursday, February 8

9:00am-11:45am

Rooms C-D, Convention Center

 

Sponsor: CliftonLarsonAllen

 

Why has FDA all of a sudden shown up at wineries?  What do you need to know if you’re inspected and what are the impacts of changing regulations from federal regulators?  What records are required?  TTB is both a help and hindrance but how can you prevent a slowdown and what do wineries need to be wary of as they plan for 2018.

 

Audience: All wineries

 

Welcome and Introductions

Session Manager

Katherine Ryf

VP/CEO

Milbrandt/Evergreen Vineyards, Ancient Lake Wine Company & Wahluke Wine Company | Quincy, WA

 

Why is FDA Active in Wineries Now?

Charles Breen

Retired FDA Seattle District Director

FDA | Seattle, WA

 

FDA’s Food Safety Modernization Act

Claudia Coles

Policy and External Affairs – Food Safety

Washington State Department of Agriculture | Olympia, WA

                             

FDA’s Bioterrorism Act and the Need for Traceability

Charles Breen

                             

TTB Updates on Timelines, Schedules, and What to Keep in Mind

Speaker TBA (Pending Congressional Budget Approval)

 

PLANTING AND GRAFTING – HOW TO

Thursday, February 8

9am-11:45am

Rooms E-H, Convention Center

 

Sponsor: Dow AgroSciences

 

How to manage grafted vines – from planting to field grafts. Join us to learn key strategies and pitfalls related to all forms of grafted vines including: plant sources, winter damage, costs and various trials.

 

Audience: Growers and winery representatives looking to understand the grafting process; growers who are ready to change their current vineyard’s cultivar or clone via field grafting

 

Welcome and Introductions

Session Manager

Geoffrey Hall

Viticulturist

Argyle Winery | Dundee, OR

 

Plant Source (original and grafted) & Quality

Scott Harper

Director, Clean Plant Center Northwest

Washington State University | Prosser, WA

 

Grafting Case Studies

Naidu Rayapati

Associate Professor (Virology)

Washington State University | Prosser, WA

 

Field Grafting: The Economics

Trent Ball

Vineyard & Winery Technology Program, Chair

Yakima Valley Community College | Grandview, WA

 

Planting Primer and Grafting Options

Larry Bettiga

Viticulture Farm Advisor

University of California Cooperative Extension | Salinas, CA

 

First Year Management of Field Grafted Vines
Speaker TBA

 

Conclusion and Q&A

 

VINEYARD BUSINESS AND OPERATIONS – MANAGING TIME TO SAVE MONEY

Thursday, February 8

9am-11:45am

Great Hall B, Convention Center

 

Sponsor: Netafim

 

The cost of labor has increased significantly while skilled crew workers are getting harder and harder to find. In light of rising costs, what can you do? What is the future of vineyard workers and when does a vineyard decide to move to partial or full mechanization? Plus, what do you need to do to comply with changing labor laws? 

 

Audience: Vineyard owners and managers; crew leads/foremen.

 

Welcome and Introductions

Session Manager

Vicky Scharlau

Executive Director

Washington Winegrowers | Cashmere, WA

 

Paying Competitively:  Why it’s Crucial, and Why It’s Difficult

Steve Treder

Senior Vice President

Western Management Group | Los Gatos, CA

 

Business Analysis: Benchmarking By Region & Varietal (with Case Studies)

William Vyenielo

Senior Business Consultant, Winery and Vineyard Section

Moss Adams | Santa Rosa, CA

 

Battling Increasing Labor Costs with Mechanization

Ken Ballard

Relationship Manager

Northwest Farm Credit Services | Pasco, WA

 

Labor Laws, New and Current, and Impact On Grape Cost

Sarah L. Wixson

Attorney

Stokes Lawrence Velikanje Moore & Shore | Yakima, WA

 

Co-Op/Farm Development and Outsourcing – When & How
Speaker TBA

Labor vs. Mechanization and Mechanization – How to Make the Decision Appropriate to Size
Speaker TBA

 

WINE MARKETING: DIRECT TO CONSUMER (DtC)

Thursday, February 8

9:30am-11:45am

Great Hall D, Convention Center

 

Sponsor: UPS

 

DtC is profitable, but what about staffing, time, materials, licensing, discounts, software, interstate shipping?  This session will assess the three pillars of DtC marketing: tasting rooms, shopping carts, and wine clubs and explore whether they contribute to brand development and financial success.

 

Audience: Owners of very small to intermediate sized wineries with active DtC programs

 

Welcome and Introductions

Session Manager

Heather Unwin

Consultant

Heather Unwin | Richland, WA

 

Technology — Moving Beyond a Square Account

Liz Moss

Tasting Room and Wine Club Manager

Barnard Griffin Winery | Richland, WA

 

How Many Tasting Rooms Should I Have?

Kristine Bono

DTC & General Manager

Tertulia Cellars| Walla Walla, WA

 

Using Technology to Launch a DtC Website

Kent Waliser

Director of Vineyard Operations

Sagemoor Vineyards | Pasco, WA

 

Rebranding for New Consumers & New Winemakers

Sabrina Lueck

Instructor of Enology

Walla Walla Community College | Walla Walla, WA

 

LEADERSHIP LUNCHEON

Thursday, February 8

11:45am-1:15pm

Great Hall A-C, Convention Center

 

Sponsor: Country Financial

 

Welcome and Introductions

Session Manager

Vicky Scharlau

Executive Director

Washington Winegrowers | Cashmere, WA

 

Keynote Speaker

 

Pablos Holman—futurist, inventor, innovator, and one of the most renowned hackers in the world—shares his perspectives on problem solving and breaking and building new technologies, to inspire innovation in the vineyard or the winery.  

 

What does the process of creating solutions look like?  How does innovation happen, how long does it take, and what happens if you don’t innovate? Pablos draws from his own experiences and observations to discuss how technology can be successfully embraced and implemented. Bring your questions and enthusiasm for the potential of the future.

 

WHITE WINE STYLE BY DESIGN: FROM GRAPES TO GLASS (with tasting)

Thursday, February 8

1:30pm-3:45pm

Great Hall D, Convention Center

 

Sponsor: Central Industrial Sales Inc.

 

Explore white grape farming and enology to match deliberate wine styles. This session will include a review of Chardonnay, Riesling, and Sauvignon Blanc from vine to wine. Learn fundamental differences between growing grapes for white wine production, and how vineyard activities can influence key characteristics in white wine. Consider the fundamental differences between the processes of white and red wine making, and why those differences are necessary.

 

Audience: Growers and winemakers interested in white grape and wine production practices

 

Welcome and Introductions

Session Manager

Kerry Shiels

Winemaker / Owner

DuBrul Vineyard and Côte Bonneville | Sunnyside, WA

 

What “Washington Wine” Means In the Market

Zach Geballe

Sommelier

Heartwood Provisions | Seattle, WA

 

Winemakers Panel: Exploring Different Styles—Chardonnay, Riesling, Sauvignon Blanc, Rhone Whites

Marty Clubb

Owner

L’Ecole #41 | Lowden, WA

 

Coman Dinn

Owner / Winemaker

Co Dinn Cellars | Granger, WA

Leah Adint

Assistant Traveling Winemaker   

Ste. Michelle Wine Estates | Paterson, WA

 

Marie-Eve Gilla

Managing Partner & Winemaker

Forgeron Cellars | Walla Walla, WA

 

Growing Grapes for White Wine Production: Do’s and Don’ts in the Vineyard

Markus Keller

Professor of Viticulture

Washington State University | Prosser, WA

 

Practical Aspects of White Grape Growing, Accommodating for Style

Andrew Schultz  

Owner

Brothers in Farms | Sunnyside, WA

 

LABORATORY DESIGN FOR SMALL WINERIES

Thursday, February 8

1:30pm-3:45pm

Room C-D, Convention Center

 

Sponsor: Santa Rosa Stainless Steel

 

Learn design elements of a basic lab, tests you should be running, and why. Delve into needed equipment, space requirements, basic lab analysis, when to outsource, and lab protocols with the most important control points requiring measurements.

 

Audience: Lab managers and those responsible for analysis; small owners; general managers

 

Welcome and Introductions

Session Manager

Tom Collins

Assistant Professor

Washington State University | Richland, WA

 

Basic Equipment, Space Requirements, & Basic Lab Analysis

Dennis Burnett

Laboratory Technical Specialist

Ste. Michelle Wine Estates| Paterson, WA

 

Balance Between Use of External Labs and Internal Labs

Jasha Karasek

Winemaking Specialist
Enartis | Windsor, CA

 

WINERY BUSINESS AND OPERATIONS – MAKING MONEY WITH A WINERY

Thursday, February 8

1:30pm-3:45pm

Great Hall B, Convention Center

 

Sponsor: Davis Wright Tremaine

 

Increase your understanding and awareness of the challenges of owning and operating a winery with a look at how to gauge where your costs are and how to improve efficiencies from mechanization to outsourcing. 

 

Audience: Winery owners; winemakers; Cellar Masters for Small Operations (2,000-10,000 cases)

 

Welcome and Introductions

Session Manager

Mark Castaldi

Managing Director

Golden Hills Consulting | Benton City, WA

              

New (and Current) Labor Laws Impacting Your Bottom Line

Christie Totten

Attorney at Law

Davis Wright Tremaine LLP | Portland, OR

 

Business Analysis: Benchmarking
Speaker TBA

Costs of Doing Business for Different Sized Operations

David Hale

CPA, Director Agribusiness

CliftonLarsonAllen LLP | Kennewick, WA

 

Achieving Operational Efficiencies through Best Practices & Automation

Mark Castaldi

 

BRANDING YOUR VINEYARD: STRENGTHEN YOUR MARKETING AND ENHANCE YOUR REVENUE

Thursday, February 8

1:30pm-4:15pm

Rooms E-H Convention Center

 

What’s the best way to brand your vineyard, and how do you know it matters? Does branding impact how or where you promote or advertise grapes, help find reliable customers that pay? This session will be a panel discussion addressing the following topics:

 

                 Why Brand Your Vineyard?

                 How to Sell Your Grapes

                 Grower - Winery Relations

                 Business Image

                 Using Social Media to Communicate and Advertise

 

Audience: Vineyard and winery owners; vineyard managers; winemakers

 

Welcome and Introductions

Session Manager

Sadie Drury

Manager

Seven Hills Vineyard | Milton-Freewater, OR

 

Panel Speakers

PJ Alviso  

VP, Central Coast Winegrowing

Duckhorn Wine Company | St. Helena, CA

 

Casey McClellan

Winemaker/General Manager

Seven Hills Winery | Walla Walla, WA


Todd Newhouse

Owner

Upland Vineyards | Outlook, WA

 

Kent Waliser

Director of Vineyard Operations

Sagemoor Vineyards | Pasco, WA

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